Author name: Digital Nirvana

The volume of video content in broadcasting is increasing at a very rapid pace. According to studies, more than 82% of global internet traffic is now driven by video, with broadcasters creating and managing several hours of content every week across news, sports, and digital platforms. From round-the-clock news to live sports and digital-first programming,

The amount of content brands create nowadays is massive. Apparently, 90% of businesses rely on creating visual content as their prime marketing tool. Also, 37% of marketers now plan to increase their content creation budgets over the next few years! Starting from the everyday breaking news clips, live sports footage, interviews, promos, behind-the-scenes edits, social

Broadcasters deliver high-quality content across various platforms, often within tight deadlines. According to Cisco, video is expected to account for more than 80% of all internet traffic, highlighting the surge in content-creation and distribution demands. As content volume rises, media asset management becomes a significant challenge for broadcasters trying to maintain scale. Without the appropriate

The volume of video content produced today is increasing rapidly, and most organisations struggle to manage it. A study shows that video is expected to account for more than 82% of all internet traffic, underscoring its dominance across industries. From round-the-clock news broadcasts to regulatory recordings, teams are sitting on a large volume of long-form