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What is the difference between SDH subtitles and closed captions?

One of the most common and confusing questions that often arise when we discuss media accessibility is: Are subtitles and closed captions the same? The growing media consumption and the rise of OTT channels have blurred the lines between the definitions of subtitles and closed captions. It is difficult to distinguish between the d/Deaf and …

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Human Versus Machine Transcription: Which Is Best for You?

With the increasing demand for accurate and efficient transcription, automated transcription software has become more prevalent in recent years. However, many people still prefer to rely on human transcribers for their transcription needs. In this blog, we will explore the pros and cons of both human and machine transcription. We will also consider factors such …

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Why are captions so popular in the non-deaf or hard-of-hearing population?

Did you know, according to a study by Verizon Media, 80% of people who use captions are not deaf or hard of hearing? Another similar study conducted by Ofcom (the Office of Communications), the United Kingdom’s regulatory body for broadcasting, found that 7.5 million people in the UK (18% of the population) use closed captions …

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Content Localization – Why is it important to speak your customers’ languages?

Are you wondering why content localization is so important? How does content localization aid organizations in growing worldwide? Let us look at examples of one company that used the right strategies, allowing the organization to grow, and another that operated the wrong strategy, embarrassing the organization and putting a dent in its international growth. Exhibit …

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Emergence of Remote Video Monitoring Solution for Broadcasters

Gone are the days when broadcasters considered monitoring signals from a distant location neither necessary nor viable. They preferred managing it locally rather than in a centralized operation that covered a large geographic area. However, the dynamic growth in the broadcast station combined with labor shortages paved the way for remote monitoring to emerge as …

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