Harnessing the Power of Media Monitoring to Enhance Quality of Experience and Video Content

Client:

A New York-based American media conglomerate with operations in India choose Digital Nirvana’s broadcast monitoring and compliance logging MonitorIQ to address their challenges regarding Quality of Experience (QoE), competitive analysis, and recording off-air signals.

  • Overview

  • Business Challenge

  • Solution

  • Differentiators

Network providers add SCTE messages into the video stream to mark the start and end of advertisement segments and to signal actions, such as ad insertion. Malformed SCTE message data, dropped packets during the encoding process, missing SCTE messages will result in ads not being inserted at all or the wrong add being inserted which leads to the loss of advertising revenue.

Digital Nirvana's comprehensive broadcast monitoring and compliance logging platform MonitorIQ addressed the challenges faced by the customer's engineering group. It provided them the ability to monitor the transport streams for Transport Stream Analysis (TSA), helped improve the Quality of Experience (QoE) including video and audio quality, black screen, static screen, freeze frames, low or high audios, missing closed captions, and missing metadata. MonitorIQ assured that the content aired was of the highest quality, monitored and corrected before transmission.

  • Capability to record channels from multiple input sources.
  • Industry-leading competitive ad-detection analysis.
  • QoE reports per channel, which show uptime for video, audio, and metadata in a 24 hour period.
  • Intuitive features for cut, clip, and export, empowering enterprise-wide collaborations.
  • Easy monitoring of errors through Transport Stream Analysis.

The software-only deal gives the customer qualitative advantages. While turnaround, cost, quality, service reliability, etc are some of Digital Nirvana's highlights, the key differentiator is its ability to convert the process as a solution rather than just a part of a service. Offering solutions and services that best-fit customer requirements gives Digital Nirvana a great sense of accomplishment.

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