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You’re three minutes into a riveting product demo video. The founder is mid-sentence, explaining something brilliant about your business, when you realize you can’t hear a word. Your sound is off. Your boss is in the next room. You’re in a coffee shop. You’re at the gym. You quit the video. That moment, multiplied across

A university streams its board meeting live with automatic captions. Latency is fine, accuracy is acceptable, nobody complains. Two hours later, the recording is posted to the public archive. Same caption file. Same errors. Except the recording is no longer live, and nothing about it is judged as live anymore. That is the single most

A viewer watches your evening bulletin. The anchor says a court ruling will not take effect this year. The caption drops one word. Now the ruling takes effect this year. The transcript is 91% correct. The story is 100% wrong. That one dropped word is why caption accuracy is not a quality nicety. It sits

A distributor greenlights a title for three new international markets, and the first question from the localization team is always the same: how fast can we get accurate foreign language captions in place without missing the launch window? It’s a fair question, because captioning is often the last step before a title actually reaches a