Monitoring and verifying ad insertion data for Linear & OTT delivery systems
Monitoring and verifying ad insertion data for Linear & OTT delivery systems
With the number of methods used to deliver programs and ads, having a solution to monitor ad insertion data is a necessity for monetizing content. Missing information on ad markers can lead to ads not airing that results in revenue loss. Advertisements and related data, inserted into program streams, must be monitored across the entire video delivery chain to ensure they are being properly broadcasted and reaching their target audience.