Celebrating Odysseys of Success – Digital Nirvana

Broadcast monitoring from Digital Nirvana
Author:Raisa Sarkar

Oct 13, 2021

The journey of Digital Nirvana started in 1996 with a vision to develop technology that empowers media organizations to automate transcript, caption, metadata, and other content generation and monitor the transmission and delivery of electronic media. Based in California, Digital Nirvana is a global knowledge management technology developer that empowers organizations to create, share, and mine insights from electronic media.

The company’s comprehensive portfolio of solutions includes media monitoring and analysis; generation and management of closed captions, subtitles, transcripts, and metadata; and advanced, AI-based technologies that drive custom production workflows. Organizations worldwide rely on Digital Nirvana to improve operational efficiencies, ensure compliance, reduce costs, and expand revenue streams. Digital Nirvana’s compliance-driven solutions deliver unmatched quality, proven versatility, and best-in-class performance to help organizations surmount complex business challenges and drive rapid and profitable growth.

The current Senior Vice President of Sales and Marketing, Russell Wise, is a veteran of sorts with more than 25 years of industry experience of this role. In 2004, he became a founding member of Volicon, where he led the organization to market leadership and built the company’s sales organization by signing significant deals. He also held senior-level positions at Verizon Digital Media Services after its acquisition of Volicon.

Russell Wise Digital Nirvana

Russell Wise, Senior Vice President of Sales and Marketing at Digital Nirvana

“We started our first global delivery center in Coimbatore in 1996 to cater to investment research services/financial analysis for the investment research industry. In 2003, Digital Nirvana ventured into learning management services for the education industry, then we set up our second global delivery center in Hyderabad to cater to media monitoring and analysis services. In 2008, we launched MonitorIQ, a media monitoring and compliance solution, followed in 2015 by AlphaStreet, a social ecosystem for the investor community.”

With the 2018 launch of MediaServicesIQ — a collection of AI- and ML-based microservices for broadcast and post-production workflows that includes our MetadatorIQ and Trance applications — Digital Nirvana became one of the pioneers of AI- and ML-empowered technologies for content acquisition and distribution, metadata creation, and aggregation.

“We at Digital Nirvana are committed to channeling our efforts to improve products and processes that drive our business ahead, with our customers’ interest at the heart of everything we do,” added Russell.

Sports broadcaster in the US turned to Digital Nirvana for their immaculate captioning solution

One Digital Nirvana client, a major U.S. television network with a large volume of sports programming, needed the ability to generate highly accurate and FCC-compliant captions for prerecorded content. Time is of the essence because the FFC mandates that compliant captions must be applied within 8 hours of the program’s original airtime. Considering the large-scale user consumption of highlights and montages over the internet, this became a cumbersome task for one of the biggest broadcasting houses in the country. For this customer, maintaining an in-house captioning team was neither practical nor cost-effective.

For closed caption providers, this situation was a scheduling nightmare since the flow of volumes was unpredictable, with a very large number of clips being generated on busy days and none on other days. This, coupled with the fact that closed captions must be turned around at a much faster pace and integrated into the broadcaster’s existing workflow, meant the solution had to have high availability and reliability. Not meeting the timelines would result in heavy penalties.

Like so many sports video operations around the world, this broadcaster chose Digital Nirvana for their successful portfolio of AI- and ML-based SaaS captioning solutions to ensure compliance and meet the FCC’s time constraints. At the same time, they could also improve operational efficiencies, reduce costs, and expand revenue streams.

Like so many sports video operations around the world, this broadcaster chose Digital Nirvana for their successful portfolio of AI- and ML-based SaaS captioning solutions to ensure compliance and meet the FCC’s time constraints. At the same time, they could also improve operational efficiencies, reduce costs, and expand revenue streams.

Thanks to an advanced STT engine and seamless, API-based integration with the customer’s workflow, Digital Nirvana could return a complete and 100% accurate captioning file well within the network’s time parameters, eliminating manual effort and boosting the ability to reuse larger quantities of high-value, compliant content.

The key points that made a difference were primarily seamless scaling to meet the demand of increasing content volume and cloud-based AI ML technologies resulting in cost reduction, saved time and improved productivity. Direct API integration with existing enterprise production systems was also a notable feature that stood out.

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