Hiren about MetadataIQ at TVB Europe interview
Author:Hiren Hindocha

Dec 23, 2021

“With MediaServicesIQ we’ve created a set of core AI capabilities and made them available in a layer that people can quickly get to. As a result, it’s perfect for newrooms, live sports and entertainment productions, post houses, and other media operations because it helps them expedite critical processes, reduce mundane task, and free creative personnel from doing their jobs”

The Delta variant hit the world in a wave, which, sadly, has prolonged the pandemic and led to NAB being called off for the second year in a row. On a happier note, this year did have a silver lining of some sort. Our MetadataIQ, metadata automation tool, won a NAB Product of the Year Award. MetadataIQ is a SaaS-based tool that automatically produces speech-to-text and video intelligence metadata in Avid PAMs and MAMs. In addition, it is the first platform to offer on-premises transcoding and intelligent audio-file extraction to generate these transcripts. This innovative approach makes production, preproduction, and live content creation more seamless and efficient for Avid PAM/MAM users

As we go into 2022, we’ll be highlighting Trance, our easy-to-use, web-based application that automatically generates transcripts, closed captions/subtitles, and translations for content localization. In addition, advanced speech-to-text engines create highly accurate text transcripts of audio and video content. At the same time, the powerful Trance interface lets users navigate, edit, and export caption files quickly in all industry-recognized formats.

Built in artificial intelligence and custom preset capabilities ensure captions conform with style guidelines from various delivery platforms. Trance also provides automated translations in more than 100 different languages. Translated and original captions appear side by side in the interface for easy editing and verification.

In 2022 we plan to expand Trance in the Indian market and create language models for Indian languages.

We foresee newer and more accurate models for speech to text, computer vision, object detection, and automated metadata generation in the near future. And we expect to see M&E companies start adopting these technologies more and more.

AI and ML are behind many of these advancements, and Digital Nirvana makes it easier to adopt these tools by making them accessible and easy to apply. That was the impetus for MediaServicesIQ, our cloud based microservices suite that uses advanced AI and ML capabilities to streamline media production, postproduction, and distribution. It’s perfect for newsrooms, live sports and entertainment productions, post houses, and other media operations because it helps them expedite critical processes, reduce mundane tasks, and free creative personnel from doing their jobs.

We will develop custom workflows for our customers that point to the MediaServicesIQ portal. Through that portal, people can access these AI/ML-based applications from Digital Nirvana:

MonitorIQ compliance logging system, which enables powerful insights and video intelligence capabilities.

MetadataIQ applies advanced Al-and ML-based content analysis to automatically create better-structured, more detailed, and more accurate metadata in workflows that use Avid MediaCentral Production Management. Media operations benefit in two key ways. Firstly, there are tremendous time savings in up-front metadata generation, and secondly, producers can zero in on the assets they need right away.

Trance, for automatic closed caption/subtitle generation and closed-caption quality conformance. Trance unites cutting-edge STT technology and other Al-driven processes with cloud-based architecture to bring metadata generation and closed captioning into existing operations. This means media companies can radically reduce the time and cost of delivering accurate, compliant content worldwide publishing. They also can enrich and classify content, which leads to more effective repurposing of media libraries & more intelligent targeting of advertising spots.

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