CLIENT: Major Broadcaster of Tennis Sports content is the national governing body for professional and amateur tennis in the United States
As a not-for-profit organization with more than 700,000 members, Major Broadcaster of Tennis Sports content invests 100% of its proceeds to promote and develop the growth of tennis from the grassroots to the professional levels. To that end, the association makes a broad array of high-value video content available for free streaming from its website and social media platforms. Content ranges from instructional videos and training courses to up-to-the-minute highlight reels from some of the most-watched events in the tennis world, such as the U.S. Open.
Content accessibility is a critical factor for any organization that serves the public, and the Major Broadcaster of Tennis Sports content is no exception. Major Broadcaster of Tennis Sports content is committed to making its content as easy as possible for all tennis enthusiasts to access, enjoy, and learn from. To that end, the association needed a fast, easy, cost-effective means of generating and embedding nclosed captions in video content.
