Monitoring and verifying ad insertion data for Linear & OTT delivery systems

Monitoring and verifying ad insertion data for Linear & OTT delivery systems

Client: 

US-based global media and entertainment enterprise launching global OTT services.

Overview

Network providers add SCTE messages into the video stream to mark the start and end of advertisement segments and to signal actions, such as ad insertion. Malformed SCTE message data, dropped packets during the encoding process, missing SCTE messages will result in ads not being inserted at all or the wrong add being inserted which leads to the loss of advertising revenue.

Business Challenge

With the number of methods used to deliver programs and ads, having a solution to monitor ad insertion data is a necessity for monetizing content. Missing information on ad markers can lead to ads not airing that results in revenue loss. Advertisements and related data, inserted into program streams, must be monitored across the entire video delivery chain to ensure they are being properly broadcasted and reaching their target audience.

Solution

With Digital Nirvana’s Monitor-IQ 6.1 comprehensive broadcast monitoring platform, users can easily create a side-by-side view of multiple channels to verify the continuity of any SCTE messages throughout the video delivery chain. The advantage of being able to view and have a historical record of video and SCTE message comparison on a single screen provides immediate feedback on the presence and accuracy of all inserted triggers and all associated ads.

The ability to graph the results over a period of time and live coupled with this comparison yielded significant benefits. Monitor-IQ allows the comparison of SCTE 104 to SCTE 35 messages on the encoder input and output of multiple channels to ensure that no message details were dropped or malformed.

Or the user can deep dive into any specific channel or time to verify all SCTE triggers. Each message hyperlinks back to the frame of the video. Monitor-IQ will clearly list all SCTE messages over a given time period. The users can quickly choose any message and see the entire message formatted in human-readable text and the values associated with each entry in the right-hand pane.

Differentiator

Monitor-IQ allows the end-user to configure different monitoring points within the video chain without the need for intervention from the equipment provider

  • The user can take a deep-dive into the formatted human-readable SCTE messages to verify message integrity
  • Users can compare live or historical data and video in a single screen for the same channel at multiple points throughout the video delivery chain
  • Enabled verification of ad integrity and maintenance of ad revenue
  • Eased the process of Cutting, storing, and emailing video clips to customers for proof of delivery
  • Facilitated quick troubleshooting of any ad insertion issue at any point in the delivery chain

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Vishnu Beri
(blog author)

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Required skill set:

  • Exceptional audio sensitivity – ability to understand spoken English/Other languages in different accents across the globe.
  • Good comprehension skills.
  • Proven research skills and fact-checking using Internet-based search engines.
  • Broad cultural knowledge and wide range of interests.
  • Technically proficient in Microsoft Office, including Word, Excel.
  • Ability to multi-task and work in a deadline-driven environment.
  • Good knowledge of computers and Internet.
  • Proficiency in relevant subtitling software is a plus.
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Required skill set:

  • Editing verbatim transcription of earnings calls. Earnings call is a teleconference, or precisely a webcast, in which a public company discusses the financial results of a reporting period via the internet.
  • The call typically runs from 30-60mins and consists of two parts; the Management Portion and the Q&A session.
  • Minimum 1+ Years as Editor/Proof Reader.
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Required skill set:

  • 7+ years of related experience with computers, technical troubleshooting, and providing customer service.
  • Must have 6+ years of Linux/Unix OS experience, with a focus on administering Linux technologies.
  • Must have working knowledge in AWS or other Cloud computing.
  • Working knowledge of virtualized infrastructure environments (VMware, Nutanix AHV, Hyper-V, etc.).
  • Must have understanding of broadcast signals and transport methods.
  • Strong understanding of audio video streaming and encoding technologies (FFmpeg, MediaInfo, AVISynth and ffprobe.
  • Experience with Broadcast tools like Adobe Cloud, Adobe Premier, Avid Composer, Nexus, Interplay, and other Media products a plus.
  • Should have working knowledge and experience in DevOps tools such as Ansible, Jenkins, Docker, and GitHub
  • Ability to work under pressure with interruptions and challenging deadlines.
  • Team-oriented, collaborative and have a positive attitude.
  • Ability to multi-task and work in a deadline-driven environment.
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Required skill set:

  • 2+ years of related experience with computers, technical troubleshooting, and providing customer service in a call center environment.
  • Knowledge of broadcast signals and system preferred.
  • Previous CRM experience preferred.
  • Strong communication skills required.
  • Experience using Saleforce, Google Suite, and other basic computer related skills.
  • Basic Linux Skills preferred.
  • Ability to effectively prioritize and execute tasks and adapt to change.
  • Must show aptitude and desire to learn new skills on the job.
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