Digital Nirvana

Media Monitoring Services

The importance of evaluating and measuring media strategies’ effectiveness to ensure brand visibility, reputation, and ROI is ever-increasing in the media content space. Several organizations are looking to outsource analyzing their media activities. Media organizations show a lot of interest in distinct requirements like documentation, content analysis, editorial opinion, etc. The coverage can be specific to geography, industry, size, publication, etc.

Digital Nirvana has been serving the media industry for more than two decades. Our Media Monitoring Services and Analysis is powered with cutting-edge technology to monitor TV, Radio, Print, Online, and Social Media. If you are looking for insights on your brand’s overall visibility on media or measuring your campaigns’ impact, our Media Monitoring Services and Analysis can help you. We help you in real-time news monitoring for providing quantitative data to analyze significant trends in your organization’s public perception scientifically. We offer clipping, tagging, and coding services to generate specific reports that could aid inaccurate decision making.

  • News Report Generation

  • Managed
    Services

  • Broadcast News
    Summarization

  • Clipping and
    Indexing

  • Media
    Analysis

Digital Nirvana’s News Report Generation services enable data management capabilities. We generate reports by monitoring, clipping, and creating tags on radio and TV content for local, national, and global news. Analyzing the relevancy or irrelevancy of the media content is a practice being adopted by entities worldwide.

Digital Nirvana’s Managed Services provide clients with in-depth and professional research with a set of keywords to understand how the global market is consuming the considered content. Monitoring how consumers portray the particular content displayed on the media front naturally becomes essential in today’s competitive world. The concept of managed services is primarily to comprehend the content’s primary tonality, whether positive, negative, or neutral. Understanding of this holds high importance for almost every organization to track and accordingly improve their media proceedings.

Over a decade or so, online news gained immense popularity and has become an integral part of the media industry. News briefs or news summaries represent a quick snapshot of world news or events, which has revolutionized how information is consumed in today’s busy world. Public relations firms, branding organizations, media monitoring units, etc. are opting for broadcast news summarization to modify information into various formats and as per their other requirements.

Over these years, the Internet has gained a lot of popularity instead of TV and radio. It enables access to high standard digital news to people worldwide at any hour of the day. With the fast-paced technology, there is a high availability of quick, easy, and affordable digital information. The demand to access news clips related to the same event at one single access point has given rise to the clipping and indexing concept’s invention and nurture. We offer press clipping and indexing services for media companies, PR firms, or relevant entities who wish to monitor their media outlets.

In today’s fast-evolving media industry, sharing specific customized content with the right audience at the right time has become all the more important. Digital media analysis and monitoring have become the ultimate practice adoption for entities. Digital Nirvana’s Media Analysis Service has been catering to this need to create an edge for our customers by successfully providing actionable news analysis insights for more than two decades. We inculcate Bespoke Analysis, Impact Analysis, or News Analysis that best suits efficient, effective, and timely services aided by technological advancements.

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