From raw footage to a broadcast-ready cut AI that shows its work.

Most AI editing tools are black boxes: a cut appears and nobody knows why. RoughCut ingests your footage, understands it in ten dimensions, and assembles a timeline you can direct in plain language every decision explained, every edit reversible.

Exports into

Trusted by broadcasters, sports networks, and content operations teams worldwide

34%

of editing time already saved by AI assistance

47%

productivity lift reported by teams using AI editing

68%

faster time-to-publish with AI video workflows

60%

less time hunting clips with metadata-driven search

The edit doesn't start when creativity starts

Before the first creative decision, someone watches, logs, tags, and assembles. The industry is automating that prep — fast.

“Yet most AI editing tools are black boxes: a cut appears, nobody knows why, nothing flows back into your library — and the output is an MP4 your finishing suite can’t use.”

Ends where your finishing workflow begins

RoughCut doesn't replace your NLE it feeds it. One export dialog, eight professional formats, frame-accurate.

AAF

01

NATIVE BINARY
Avid Media Composer

XML

02

FCP7-FORMAT
Adobe Premiere Pro

FCPXML

03

V1.11
Final Cut Pro

XML

04

FCP7-FORMAT
DaVinci Resolve

EDL

05

CMX-3600
Universal edit list

OTIO

06

OPENTIMELINEIO
Pipeline automation

CSV

07

CLIP LIST
Spreadsheets & MAM

JSON

08

RAW
Custom tooling

Every export can carry AI markers · editor notes · SRT subtitles · color metadata. Plus enterprise foundations: AWS Cognito authentication, org isolation, elastic cloud ingest, a live jobs dashboard, and a choice of leading or fully local AI models for data- sovereign deployments.

Four steps from card to cut

01

Ingest

Drop in the rushes. RoughCut builds a rich index while your team keeps working.

02

Understand

Every frame gets context: people, scenes, dialogue, mood, and story role.

03

Compose

Describe the cut in plain language. The Co-Pilot makes a proposal you can direct.

04

Deliver

Send a living timeline into the tools your editors already trust.

Your footage, understood in ten dimensions

Every ingest runs a parallel AI pipeline. The result is a library where every second is described, classified, and searchable.

01

Scenes & shot types

Close-up, wide, aerial, POV, two-shot, interview

02

Frame-accurate transcript

Click a line, land on the moment

03

People & faces

Cast detected across the whole project

04

On-screen text (OCR)

Scoreboards & graphics become data

05

Mood & emotion

Neutral, tense, celebratory, energetic

06

Objects & audio

What's in frame; dialogue vs crowd vs music

07

Engagement scoring

Every segment rated for viewer pull

08

Narrative analysis

Exposition → climax → resolution, auto-detected

Search by meaning, not by keyword

Metadata-driven search alone cuts clip-hunting time by up to 60%. Semantic search finds what was never logged at all.

Meaning-first retrieval

Finds moments no one ever logged mood, action, and context, not just words in a transcript.

Professional filters

Constrain by shot type, engagement score, and project.

Script-match mode

Paste a script; RoughCut finds candidate footage for every line.

Results that act

Every hit carries thumbnail, description and timecode add straight to a bin or the timeline.

USER PROMPT
“Create a one-minute highlight video with audience reactions as the main content.”
AI EDITORIAL REASONING
Rebuilt the timeline around audience and spectator-focused clips to hit ~1 minute total. Removed putting-heavy clips and replaced them with wide, aerial and POV shots featuring visible crowd energy.
Retained one short putt at 12s as a story beat — the reactions need a cause.
Ends on the celebration, as requested.
— actual Co-Pilot reasoning from a RoughCut session
TIMELINE DECISION
1:00 / 24 clips / reversible

Transparency

Editorial AI that shows its work

Describe the cut. Refine with follow-ups: “make it end on a celebration instead.”
The AI holds your entire footage library in context not just the last prompt.
Every decision explained in writing. The conversation stays with the timeline.
Every AI edit is reversible. You are always in control of the cut.

THE EDITORIAL ROOM

A real timeline. A real review room.

Multi-track editor
Built-in review & approval

BUILT FOR TEAMS WHO SHIP

For teams where the time between receiving footage and beginning the creative edit matters.

Sports highlights

Turn a full day of coverage into a searchable bank of moments.

News & current affairs

Find the moment a name was said across everything you have ingested.

Documentary

Bring whole-library intelligence to even the highest shooting ratios.

Promo & social

Surface the most celebratory moments, under four seconds each.

Corporate & brand

Move from town halls to highlight packages with review built in.

Post facilities

Give craft editors a clean AAF or XML with notes attached.

THE ROUGHCUT DIFFERENCE

More than a faster first pass.

Typical AI Tools

Roughcut

Transparency
Black box — a cut appears, unexplained
Every decision explained, history preserved
Scope
One clip, one video at a time
Whole-project intelligence with persistent memory
Search
Keywords, current project only
Semantic search by meaning, plus script-match
Team model
Single user, single seat
Multi-user platform with review workflow
Delivery
An MP4 — a dead end for finishing
Native AAF, XML, EDL, and OTIO
Data control
Cloud-only, vendor-controlled AI
Leading models or fully local AI

Typical AI Tools

Roughcut

Transparency
Black box — a cut appears, unexplained
Roughcut
Every decision explained, history preserved
Scope
One clip, one video at a time
Roughcut
Whole-project intelligence with persistent memory
Search
Keywords, current project only
Roughcut
Semantic search by meaning, plus script-match
Team model
Single user, single seat
Roughcut
Multi-user platform with review workflow
Delivery
An MP4 — a dead end for finishing
Roughcut
Native AAF, XML, EDL, and OTIO
Data control
Cloud-only, vendor-controlled AI
Roughcut
Leading models or fully local AI

GET STARTED

See it on your own footage.

We'll set up a pilot workspace, ingest a representative set of your material, and your team composes real cuts against it — search, compose, refine, export.
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TranceIQ

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Cloud Engineering

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Data Intelligence

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Learning Management

Smart automation for digital learning

Managed AI

Operate, govern, and scale AI systems in production

Managed Talent

Managed Talent Solutions 'Skilled teams for workflow support

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