Over the recent years, video marketing has been gaining wide popularity as more and more people started consuming videos as opposed to images and other readable formats. How can your marketing videos gain more traction and some serious attention? Well, your videos need to be more engaging and should be able to connect to as much audience as possible. Keep in mind that your audience comprises of deaf and hard of hearing and also people with language difficulties. Attaching closed captions and transcripts on to your videos are the quickest and easiest means by which you can reach out and engage these audiences.
There are significant SEO benefits with the integration of closed captions and transcripts on your marketing videos. How do closed captions and transcripts help your video SEO activities? Google doesn’t search your videos, instead what it does is; it depends on transcripts, captions or metadata to comprehend the story of your video and identify whether it is connected to a particular search term. So the textual representation makes it quite easy for the search engine to correlate the video with the search term.
How to get your videos captioned or transcribed? There are quite a few automatic speech recognition tools available in the market that can transcribe and caption your videos, but the question here is whether they can give you the desired result? Not really. It is very important for you to have your marketing videos to communicate clearly to your target audience and you wouldn’t want your transcripts or captions to have any kind of errors that can spoil your brand image. So, it is sensible to engage professional transcription and caption providers to do the job for you. Though there are many companies providing quality transcripts and captions, it is essential for you to identify the one that can respond to your specific requirements.