Transcription for Closed Captioning – Automated or Manual?

When we talk about closed captioning or subtitling process, one question that immediately comes to our mind is; whether an automated transcription process good enough or do we really need to have human involvement during the process.

transcription for closed captioning automated or manual

As we all know, there are a quite a few software tools and equipment available in the market that can effectively convert speech to text automatically. However, there are limitations for these software tools or equipment when it comes to transcribing different accents and audios with different qualities. For instance, in the US, people of different regions have different styles of speaking. Most of the time, converting speech to text automatically for a television show is challenging because TV shows feature people from different regions and backgrounds who would pronounce English words in completely different styles.

During a study conducted by Google and Harvard University, it was found that over the last century, English as a language has doubled its size and it continues to expand yearly by around 8,500 new words, and now stands at 1,022,000 words. Growing glossary of vocabulary makes automated transcription a challenging process. A lot of new terms and words adding up to the vocabulary make automated tools vulnerable to misinterpret them. Although internet helps software tools and equipment to get updated regularly, there is still some amount of difficulty faced by these automatic transcription tools when it comes to interpretation of growing vocabulary.

Human transcriptionists still have advantages compared to speech recognition tools although manual process is more time consuming and requires more effort by transcriptionists to keep themselves updated with new words and phrases. Voice recognition tools are trained on patterns and styles of specific voices, whereas human transcriptionists have experience listening to and communicating to people with a variety of dialects. New phrases and words get communicated to humans quickly across different regions. The new technologies are undoubtedly making transcription process easy and quick; however, the need to have human intervention to create transcripts for closed captions is still preferred by most of the broadcasters and content owners. Broadcasters and content owners do not want to take chances when it comes to quality of closed captions and are still not ready to rely completely on automated processes. For them having quality closed captions are all the more important as they add value to their content.

Digital Nirvana’s closed captioning process makes use of a hybrid transcription process wherein a quick preliminary transcript is created by an automated process, which is further edited by qualified and highly experienced transcriptionists for error-free delivery. The combination of automation and human intervention make Digital Nirvana’s captioning process quick and foolproof.


Transcription and closed captioning help video marketing

Over the recent years, video marketing has been gaining wide popularity as more and more people started consuming videos as opposed to images and other readable formats. How can your marketing videos gain more traction and some serious attention? Well, your videos need to be more engaging and should be able to connect to as much audience as possible. Keep in mind that your audience comprises of deaf and hard of hearing and also people with language difficulties. Attaching closed captions and transcripts on to your videos are the quickest and easiest means by which you can reach out and engage these audiences.

There are significant SEO benefits with the integration of closed captions and transcripts on your marketing videos. How do closed captions and transcripts help your video SEO activities? Google doesn’t search your videos, instead what it does is; it depends on transcripts, captions or metadata to comprehend the story of your video and identify whether it is connected to a particular search term. So the textual representation makes it quite easy for the search engine to correlate the video with the search term.

How to get your videos captioned or transcribed? There are quite a few automatic speech recognition tools available in the market that can transcribe and caption your videos, but the question here is whether they can give you the desired result? Not really. It is very important for you to have your marketing videos to communicate clearly to your target audience and you wouldn’t want your transcripts or captions to have any kind of errors that can spoil your brand image. So, it is sensible to engage professional transcription and caption providers to do the job for you. Though there are many companies providing quality transcripts and captions, it is essential for you to identify the one that can respond to your specific requirements.

Digital Nirvana is one of the leading transcription and closed caption providers who can deliver error-free jobs at a quicker turnaround.