Digital Nirvana To Provide Subtitling Services For Advertisers Within Clearcast’s Mediacentral Portal

Fremont, CA, April 4, 2018 – Digital Nirvana, a global provider of media solutions and services, is joining forces with Clearcast, the UK’s sole television ad clearing house. Digital Nirvana’s cloud-based Subtitling Solutions will be a featured tool within MediaCentral, Clearcast’s online portal for the video advertising industry. Through this strategic alliance, Digital Nirvana will become Clearcast’s partner for subtitling TV advertisements. Digital Nirvana will exhibit (booth #SU10121) at the upcoming 2018 NAB Show, running from April 9-12 at the Las Vegas Convention Center (LVCC).

Clearcast’s MediaCentral is a task-based portal through which advertisers and agencies can quickly connect with the leading players who offer ad-related services, such as subtitling, airtime booking, soundtrack services, etc.

“With this portal, Clearcast has created a place where advertisers can go to not only make sure their ads follow the UK compliance regulations,” said Hiren Hindocha, President and CEO, Digital Nirvana, “but also for adjunct services. Adding these new services – all within one central site – greatly increases the value they’re offering their customers. We’re thrilled to be a part of such an integral, forward-thinking site for the advertising community.”

Chris Mundy, Managing Director of Clearcast, said: “We’re delighted to be working with Digital Nirvana to deliver a quick and accurate online subtitling solution for the UK market. Only around 60% of television ads in the UK are currently subtitled and, by making it much easier to subtitle ads, we hope this new service available via MediaCentral, the Clearcast website and subtitlenow.com, will make it easier for the advertising industry to caption every single ad.”

Digital Nirvana’s services provide an integrated, automated workflow for subtitling, sports clipping, closed captioning, caption synchronization, video logging, repeat audio detection, and metadata creation. Its Media Management Platform and suite of broadcast monitoring products establish a simple set up for content creation, capture, repurpose and delivery, while monitoring video and audio for quality and compliance.

About Clearcast
Ad agencies, advertisers and broadcasters use Clearcast services to conceptualize, develop, produce and broadcast great adverts. Although best known for clearing ads for UK commercial channels, Clearcast works with clients throughout the ad development process and offer a range of other services to the industry like training in advertising rules, advice on pitch and research scripts, technical services, international clearance advice and a Business Affairs service. For more general information on Clearcast visit www.clearcast.co.uk/what-we-do/.

About Digital Nirvana
Since 1996, Digital Nirvana has been empowering customers with innovative knowledge management technologies. By combining media and digital technology expertise, Digital Nirvana makes it possible for organizations to streamline operations and gain competitive advantage with advanced product and service offerings. A comprehensive service portfolio includes media monitoring and analysis, market intelligence and analytics, and learning management services. Digital Nirvana is headquartered in Fremont, California with offices in Hyderabad and Coimbatore, India.

www.digital-nirvana.com

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For more information, contact:
Hiren Hindocha
Digital Nirvana
3984 Washington Blvd., Suite 355
Fremont, CA 94538–4954
510-226-9000
hiren@digital-nirvana.com
www.digital-nirvana.com

5 quick Facts on Commercial Advertisement Loudness mitigation Act

What is Commercial Advertisement Loudness Mitigation (CALM ) Act? If you are a broadcaster, you have to keep your commercial audio level at about the same level as your actual programming audio level. For example, you can’t have the programming audio at some level and then have your commercial screaming at the audience. Earlier days, this was something that used to happen all the time, the programming audio used to be at certain level and then the commercials come up right on your face. The regulation act to monitor this is called CALM (Commercial Advertisement Loudness Mitigation) Act in the United States. Lot of other countries, like Canada and EU, also have very similar laws. However, there are differences as far as permitted decibel (Db) levels are concerned, but the rule is very similar.

5 Quick Facts:
1.When was CALM Act adopted and came into effect?
This rule was adopted by FCC on 13th December, 2011 and it came into effect one year after its adoption i.e. 13th December 2012. The one-year interval between adoption and effectiveness was given basically for the television stations and pay TV providers to do the adjustments to be in complete compliance with this Act.

2.Does CALM Act require FCC to regulate loud commercials?
Yes. CALM Act requires Federal Communications Commission (FCC) to impose financial penalties for the broadcasters who fail to meet this responsibility.

3.Does this rule pertain to only commercials?
Yes. The CALM Act only addresses loudness issues on commercials and doesn’t address loudness variations between programs or channels.

4.Does CALM Act apply to radio and internet commercials as well?
No. This Act doesn’t apply for radio and interment commercials; only television commercials fall under this Act.

5.What will the FCC do when they receive customer complaints?
FCC evaluates the commercial facing the question and they would track the commercial to see if there are patterns or trends that recommend a necessity for enforcement action.

How are broadcasters tackling this? With the technological advancements, broadcasters adopt different ways to monitor their content to check if they comply with the regulations. Digital Nirvana’s Monitor IQ is one such broadcast monitoring product that can seamlessly monitor live broadcast content 24*7, do compliance recording and send out alerts. Monitor IQ also helps large broadcasters capture content from multiple sources and publish to multiple digital platforms while monitoring for quality and compliance.