A study from Valuate Reports found that the global captioning and subtitling market is projected to reach US$ 466 million by 2026 from US$ 277.3 million in 2019, at a CAGR of 7.7. The report further states that the United States of America and Europe would be the largest markets for captioning and subtitling solutions. Artificial Intelligence (AI) is playing an essential role in the growth of automatic captioning solutions.
However, before we proceed, what is AI? In simple terms, AI is a simulation of human intelligence in machines programmed to think like humans and mimic their actions.
AI is vital for closed captioning because, in its absence, the whole process is highly time-consuming. Organizations that have leveraged AI-based captioning solutions and workflows can vouch for how the manual process that took 10+ hours is now performed within a couple of hours with accurate captioning and transcription. For media and broadcast organizations, which produce tons of content, AI-based closed-captioning solutions help them to reduce the captioning turnaround time, enhance efficiency, and keep up with the FCC regulations, among other benefits.
AI State of Affairs in Captioning:
We live in a world dominated by Siri, Alexa, chatbots, and personalized search results, all of which rely on AI technology. However, it is essential to know it’s just not AI; it is AI, ML, and ASR technologies. Let’s understand each one in brief:
Digital Nirvana has successfully applied AI to media workflows to increase the speed of productivity and accuracy. To illustrate with an actual use case, we have a client who is one of the leading providers of short-form content and entertainment news. They had a specific set of business challenges, including the requirement to take 20 hours of video footage and develop a 20-minute show out of it with a turnaround time of 2 hours. They also had to generate accurate transcriptions to enable their editors to locate the content of interest quickly and edit it into a show. Once the show was developed, generate closed captions in English and Spanish, again all in the turnaround time of 2 hours.
This is where AI technology comes into play; Digital Nirvana’s captioning solution Trance leverages AI and ML technologies to deliver automatic captioning. Trance can process hundreds of hours of video footage, using speech-to-text technology, to create accurate transcripts that allow editors to go in and make the edits. Trance comes with an automatic transcription generator that delivers results in 30 different languages allowing the broadcasters to provide captions in more than 100 languages for worldwide content creation and distribution.
How Trance facilitates automatic transcription, translation, and captioning:
This entire process that earlier took some 12-15 hours is now reduced to a task accomplished in under 30 minutes, and this is made possible by AI. By leveraging Digital Nirvana’s AI-enabled speech-to-text (STT) and translation engines, broadcasters and content creators can enhance their content creation and distribution with 99% accuracy. You can contact us here, and we will be happy to take you through a demo and showcase how our AI solution can transform the way you create content.