The Advantages of Cloud-Based Closed Captioning {TV Technology Article}

The following article was written by Digital Nirvana CEO Hiren Hindocha, and published on TV Technology here

Captioning for television has come a long way since it was first introduced in 1972 when the most popular cooking show of the time,“The French Chef” with Julia Child, was captioned.

The idea of captioning was quickly embraced by deaf and hard-of-hearing viewers and grew in popularity with general audiences as well since it helped viewers clearly interpret their favorite programs. Closed captioning steadily evolved from conventional methods to voice writing, to what is currently a far more automated process. The application of closed captioning has also evolved as it now improves the discoverability of video content and cognitive modeling (simulating human problem solving in a computerized model) for automated analysis of broadcast content.

Creators of news and sports content face new challenges with the latest FCC regulations, which designate video clips of live and near-live TV programming published online have up to 12-hour and 8-hour delays in posting closed captioning after the programming has appeared on TV, respectively. Existing FCC closed-captioning quality rules also require non-live programming captions to be accurate, complete and in-sync with the dialogues. While content producers may view it as a challenge to stream video content that’s in compliance with this law, there are multiple captioning services that can be used to ensure regulatory compliance while simultaneously improving user experience.