5 Quick Facts on Commercial Advertisement Loudness Mitigation (CALM) Act
What is Commercial Advertisement Loudness Mitigation (CALM ) Act? If you are a broadcaster, you have to keep your commercial audio level at about the same level as your actual programming audio level. For example, you can’t have the programming audio at some level and then have your commercial screaming at the audience. Earlier days, this was something that used to happen all the time, the programming audio used to be at certain level and then the commercials come up right on your face. The regulation act to monitor this is called CALM (Commercial Advertisement Loudness Mitigation) Act in the United States. Lot of other countries, like Canada and EU, also have very similar laws. However, there are differences as far as permitted decibel (Db) levels are concerned, but the rule is very similar.
5 Quick Facts: 1.When was CALM Act adopted and came into effect?
This rule was adopted by FCC on 13th December, 2011 and it came into effect one year after its adoption i.e. 13th December 2012. The one-year interval between adoption and effectiveness was given basically for the television stations and pay TV providers to do the adjustments to be in complete compliance with this Act.
2.Does CALM Act require FCC to regulate loud commercials?
Yes. CALM Act requires Federal Communications Commission (FCC) to impose financial penalties for the broadcasters who fail to meet this responsibility.
3.Does this rule pertain to only commercials?
Yes. The CALM Act only addresses loudness issues on commercials and doesn’t address loudness variations between programs or channels.
4.Does CALM Act apply to radio and internet commercials as well?
No. This Act doesn’t apply for radio and interment commercials; only television commercials fall under this Act.
5.What will the FCC do when they receive customer complaints?
FCC evaluates the commercial facing the question and they would track the commercial to see if there are patterns or trends that recommend a necessity for enforcement action.
How are broadcasters tackling this? With the technological advancements, broadcasters adopt different ways to monitor their content to check if they comply with the regulations. Digital Nirvana’s Monitor IQ is one such broadcast monitoring product that can seamlessly monitor live broadcast content 24*7, do compliance recording and send out alerts. Monitor IQalso helps large broadcasters capture content from multiple sources and publish to multiple digital platforms while monitoring for quality and compliance.
Cloud-based caption generation, caption synchronization and video logging services among booth highlights
Fremont, CA, February 21, 2018 – Digital Nirvanato showcase its full suite of media management products and services at the upcoming 2018 NAB Show, running from April 9-12 at the Las Vegas Convention Center (LVCC).
Among the services to be on display at Digital Nirvana’s NAB booth are cloud-based caption generation caption synchronization and video logging. Product highlights such as CART/TS Transport Stream Analyze and Replay and Monitor IQ 5.2 will also be key areas in the Digital Nirvana booth (#SU10121).
Digital Nirvana’s services provide an integrated automated workflow for closed captioning, subtitling, caption synchronization, video logging, and metadata creation. Its Media Management Platform and suite of broadcast monitoring products establish a simple set up for content creation, capture, repurpose and delivery, while monitoring video and audio for quality and compliance.
The company offers high-quality cloud-based Caption Generation for all pre-recorded and online video content through an automated process over the cloud with options to create multiple formats and integrate directly to the user’s video platform. Automated speech-to-text conversion coupled with state-of-the-art workflow and experienced captioners reduces the time and cost to publish and provides better search engine discoverability while complying with FCC guidelines.
Digital Nirvana’s cloud-based Caption Synchronization service automatically re-aligns live broadcast captions for online usage. Captions can be synchronized for an entire show, short clips, and montages. And text can be revised on final captions for FCC compliance.
“With our caption synchronization, live broadcast captions are repurposed automatically for online delivery,” explained Hiren Hindocha, President and CEO, Digital Nirvana. “Our service provides near-live synchronization and the ability to generate the proper formatting for all potential channels.”
Online video providers (OVD’s) and Subscription video on demand (SVOD) services can benefit from Digital Nirvana’s Subtitling Creation Service by utilizing its automated speech-to-text capabilities for increased efficiency and high-volume handling. It delivers multi-format or customized versions that can be integrated directly into existing workflows. The service provides subtitling generation in all standard formats for broadcast and IP delivery of video content.
With Digital Nirvana’s Video Logging service, media production houses and producers with a great deal of footage can improve editing efficiency, as well organize content and the discoverability within their data centers. With Video Logging service, users can automatically generate transcripts, keywords, etc. for the footage prior to editing for more efficient asset management and video editing. Users can also request high-quality transcripts of the video footages and can utilize the same in the production of script and subtitles.
Digital Nirvana’s Monitor IQ Cloud Service is a browser-based, on-the-go, broadcast monitoring and content repurposing SaaS.
CAR/TS (Capture, Analyze, Replay – Transport Stream) is a standalone media management product that records and monitors the transport stream, provides alerts of non-compliance, offers time-shifted playout, and allows users to cut segments and export section of the transport stream for more detailed analysis.
The solution also offers time-shifted playout for multiple time zone broadcasts and a disaster recovery solution for keeping a broadcaster’s signal on-air with recorded content. A full transport stream recorder performs analysis, replay and verification for future streams.
Monitor IQ Media Management Platform Lite allows users to monitor and repurpose content over a simple, web-based GUI without hardware but with the capacity to accommodate one ATSC channel along with sub channels FM/AM, ASI or SDI input.
“NAB is the largest annual gathering of our customer base,” said Hindocha. “It provides an ideal opportunity to connect with US and overseas current and potential customers. We create smart media management solutions that streamline workflows, and our newest solutions and services were developed in response to consumer demand in the ever-changing broadcast and content creation landscape. We look forward to showing NAB attendees how our technologies can improve their operations.”
About Digital Nirvana
Since 1996, Digital Nirvana has been empowering customers with innovative knowledge management technologies. By combining media and digital technology expertise, Digital Nirvana makes it possible for organizations to streamline operations and gain competitive advantage with advanced product and service offerings. A comprehensive service portfolio includes media monitoring and analysis, market intelligence and analytics, and learning management services. Digital Nirvana is headquartered in Fremont, California with offices in Hyderabad and Coimbatore, India.
Editor’s Note: High-resolution product photography is available upon request.
As 2017 comes to a close, we’re wishing everyone a wonderful holiday season! The Digital Nirvana team is reflecting on the year that we’ve had. Here are some of our company highlights:
In 2017, Digital Nirvana continued to expand its product and service offerings. Last April at NAB in Las Vegas, we introduced our automated sports clipping service. The new service automatically analyzes sports broadcasts in real-time and generates ready-to-publish clips of those highlights. Designed to enable broadcasters to easily capture and share every fast-paced moment in a game, the service has been well received in the sports arena. It’s coupled with automated caption synchronization, empowering users to publish sports media content online and via social media without time lag while complying with new FCC regulations.
Check out this video of our CEO, Hiren Hindocha, talking more about the sports clipping service:
Our recently introduced closed captioning, caption synchronization, video logging, and subtitle generation services also gained traction with broadcasters, media production houses, and video content producers as we showcased them at industry events, including NAB Las Vegas, NAB New York, and IBC in Amsterdam.
Hiren Hindocha explained, “Our automated captioning services were developed in response to customer need. Creators of news and sports content are facing new challenges with regulations, user engagement, and discoverability of video content. Our technology provides efficient and highly accurate closed captioning services, which both ensures regulatory compliance and improves viewer experience.”
We also demonstrated our services for media monitoring and measurement at events geared specifically to providers of media evaluation and communication research, including the International Association for Measurement and Evaluation of Communication (AMEC) Global Summit in Thailand and D.C.’s FIBEP World Media Intelligence Congress.
On the products front, our flagship media management system, MonitorIQ 5.0, continued to attract new customers, with many new deployments and upgrades from existing customers who had been using earlier versions. MonitorIQ 5.0 delivers a full range of multi-channel signal monitoring, repurposing, logging, compliance and archiving functions, offering cloud-based recording and OTT stream monitoring functions with a user-friendly interface. It also includes HTML5 and HTTP Live Streaming (HLS) support.
We’re looking forward to further providing our customers with intelligent media management solutions and continuing our growth in 2018. We wish you a Happy New Year!