Enable AI Capabilities for Your Monitoring Services With MonitorIQ 7.0

Enable AI Capabilities for Your Monitoring Services With MonitorIQ 7.0,broadcast compliance monitoring, media monitoring services

Broadcasters have the need to collect, compile, and analyze the information they present to the public via various mass communications channels for the purpose of analyzing the information. Broadcasting rules, laws, and regulations make it mandatory for them to monitor the results continually. While regulatory and compliance standards are maintained to help organizations attain their goals, some regulations are very specific to ensure data protection.

The media landscape is ever-changing as it presents an overwhelming number of broadcasts that can either have a positive or a negative influence. This makes activities like content review, ad monitoring, ad placement, etc., critical. Monitoring would put broadcasters in a better position to understand other brands and give better access to competitive coverage across the globe.

The consumers’ ever-growing demand for content has resulted in the exponential growth of broadcasters. In the wake of these developments, monitoring, which was once a very tedious and manual process, has evolved into a very valuable asset for content owners, producers, and broadcasters throughout the world, making it easy for them to identify, save, and analyze content.

Leveraging the knowledge built over two decades, Digital Nirvana provides broadcast monitoring and compliance logging services to the worldwide media and entertainment industry. companies trust Digital Nirvana’s solutions to help them capture content from multiple sources, create, and publish them on different digital platforms and monitor quality and regulatory compliance.

The once complex, labor-intensive, time-consuming, and error-prone processes like broadcast monitoring, compliance logging, multichannel recording, content repurposing, and distribution are simplified further with the launch of MonitorIQ 7.0, the next-generation broadcast monitoring and compliance logging platform with AI capabilities.

Migrating to MonitorIQ 7.0, broadcasters can reap all the benefits and features of the beloved Volicon Observer and experience enhanced broadcast monitoring and compliance capabilities. Apart from unparalleled monitoring capabilities, MonitorIQ 7.0 has implemented design capabilities to ensure users of all technical skills can complete the key tasks in just a few clicks via the new intuitive user interface.

Let’s have a look at the key features of MonitorIQ 7.0

Single-click Access

MonitorIQ 7.0 makes metadata for each asset available on a single page, with metadata timestamped and indexed to the video. Metadata includes closed captions, subtitles; loudness measurements; rating data; watermarks; and audio metadata. Rapid clip and share capabilities via a thumbnail storyboard user interface make identifying content fast for the rapid creation of frame-accurate clips.

The UI gives users the option of comparing multiple channels — their own and/or competitors’ — at different points along the video delivery chain.

AI and ML Services

Broadcasters can now leverage the AI and ML capabilities of MonitorIQ 7.0 to identify ads on competitive channels and detect logos in sporting events and other high-value content. Broadcasters can now generate the transcript for ads, content using speech-to-text (STT), logo recognition, face recognition for finding news content, and closed-caption conformance to internal and external guidelines, along with full workflows for the automated transcript, closed-caption generation, and translation.

Hybrid Cloud Architecture

MonitorIQ 7.0 features a hybrid cloud architecture that allows broadcasters to archive content locally or in the cloud, with the flexibility to expand storage and automate the archiving processes. As a result, broadcasters can be more efficient in storing both high- and proxy-resolution content and in accessing content through the MonitorIQ UI.

Localization – Global Content & Local Acceptance

Localization – Global Content & Local Acceptance digital Nirvana

Localization is an accurate translation of content through the local cultural and contextual lens. In broadcasting terms, localization refers to creating compliant and culturally relevant versions of video assets for the international markets. A well-curated localized content is the one that makes an impact locally. Localization helps in expanding the customer base by adapting to a specific audience.

The language used for creating a media asset might turn out insignificant if it’s not understood by the people who don’t speak your language. As businesses around the world are going to great lengths to ensure effective communications with their target audience, localization ensures that the content reads as if it were written by a native speaker. Thus, providing great growth opportunities for content providers in foreign markets.

Localization is a catalyst that removes linguistic and/or cultural barriers that come in the way of international success. However, businesses need to acknowledge that just localizing the product or service would not give the desired result, as it would require the other materials relevant to the product to be localized. Localization builds brand awareness. As the brand embraces localization, customers become more aware of it and it leads to an increase in sales.

Localization does not necessarily mean word-to-word translation, but rather an adaptation of content to the language and cultural preferences of the target area. This helps to refresh the product, reaches out to a larger number of audiences, and boosts brand prominence.

Digital Nirvana’s MonitorIQ has presented a great example of localization by assisting a New York-based American media conglomerate with operations in India. With 40+ channels in multiple languages and different genres, they try to create a multicultural experience for viewers. We addressed the challenges faced by the client by improving the Quality of Experience (QoE) including video and audio quality, black screen, static screen, freeze frames, low or high audios, missing closed captions, and missing metadata. MonitorIQ helped them monitor competitors by recording and monitoring their content, advertisements, talent pool, different shows, and ratings.

The government agency in India monitoring the compliance for different aspects of broadcasting, such as content and advertisement-to-content ratios, necessitated the need for recording off-air signals. Digital Nirvana’s MonitorIQ helped record channels for the purpose.

Understanding cultural differences is probably the toughest part of localization, and this is more evident in video localization. With more than 100 million people watching videos online, user engagement has proven to be highly effective; so now, more than ever, businesses must adapt strategies to increase accessibility and visibility of their video content. Localization in the form of captioning, subtitling, dubbing, etc., gives users worldwide access to a variety of content.

Digital Nirvana’s Trance has helped companies generate subtitles in all major languages including French, Spanish, etc. Apart from cultural sensitivities, some of the other points to be considered when localizing videos are to ensure that the content creates an international appeal to capture a global audience and that the content is approved by an expert in the local dialect. Despite a few limitations, localization paves way for international success.