Avid users can now use MetadataIQ to generate metadata automatically without Interplay
FREMONT, Calif.—Digital Nirvana has added support for Avid CTMS APIs to its MetadataIQ software-as-a solution (SaaS) tool for automatically generating speech-to-text and video intelligence metadata, the company said today.
With the new Avid support, editors and producers using MetadataIQ can extract media directly from Avid Media Composer or Avid MediaCentral Cloud UX (MCCUS) rather than being required to connect first with Avid Interplay. As a result, broadcasters, post houses, sports organization and other Avid users are not required to have Interplay in their environments to use MetadataIQ, the company said.
The support gives all Avid Media Composer and MCCUS users the ability to insert speech-to-text and video intelligence metadata as markers within an Avid timeline, it said.
It also enables the ability to:
These capabilities will improve the workflow for media companies that use Avid Media Composer or MCCUX to produce content, it said.
“MetadataIQ used to only connect with Avid Interplay for media extraction, which meant customers had to use Interplay in their Avid environments to use MetadataIQ. With the success of MetadataIQ and its ability to enhance content production, Digital Nirvana… received a lot of requests from prospective customers to extend our services to non-Interplay users. And that’s exactly what we’ve done,” said Digital Nirvana CEO Hiren Hindocha.
“This integration makes it so editors can use MetadataIQ throughout the entire pipeline without having to create additional proxies, import metadata files or anything else — and no Interplay required,” he said.
More information about Digital Nirvana and its products and services is available at www.digital-nirvana.com