NAB Show 2027
Everything
You Need to Know
From first-timer questions to exhibitor research the most complete independent guide to NAB Show Las Vegas 2027, built for every role in media and entertainment.
AT A GLANCE
NAB Show 2027 at a Glance
CONFERENCES & WORKSHOPS
April 3–7, 2027
SHOW FLOOR / EXHIBITS
April 4–7, 2027
REGISTRATIONS
Open
LOCATION
Las Vegas Convention
Center
3150 Paradise Road, Las Vegas, NV
89109
58K+
Attendees (2026)
1,100+
Exhibiting Companies
550+
Content Sessions
146+
Countries Represented
630+
Speakers (2026)
THE INDUSTRY’S STAGE
What is NAB Show?
The World's Largest Media & Entertainment Technology Show
NAB Show (National Association of Broadcasters) is the annual gathering produced by the National Association of Broadcasters that defines what’s next in media, entertainment, and storytelling technology. For almost a century, it has been the place where deals get done, products launch, and the direction of the industry gets set.
Held every spring at the Las Vegas Convention Center, NAB 2027 will span four full show floor days plus a day of opening conferences bringing together broadcasters, streamers, content creators, post production professionals, sports media teams, and the technology companies that serve them all under one roof.
The show has evolved dramatically over the past few years. What was once primarily a broadcast engineering event now spans the entire content lifecycle: creation, production, distribution, monetization, and audience intelligence. AI has moved from a niche demo category to the central theme across virtually every part of the show floor.
48% first-time attendees in 2026
Nearly half the people at NAB are discovering it for the first time
each year. If you’re evaluating whether to go, you’re not behind at all.
Show Floor Guide
What's on the NAB Show Floor?
The Las Vegas Convention Center is enormous the 2026 show spanned the equivalent of nearly eight soccer fields across three exhibit halls. Here’s what you’ll find and where.
AI Innovation Pavilion
NAB 2026 featured two dedicated AI pavilions nearly doubling the number from 2025. Expect the same or more in 2027 as AI workflows dominate every part of the content lifecycle.
Creator Lab
Expanded significantly in 2026 with dedicated theaters, classrooms, creator studios, and a networking lounge. Sessions cover AI tools, monetization, IP ownership, and audience strategy for independent creators.
Futures Park
The startup and emerging technology zone, where you'll find early-stage companies demoing what broadcast and media tech looks like in 3–5 years. High density of AI, VR, and immersive media startups.
TV & Radio HQ
Reimagined in 2026 with enhanced visibility and integrated programming. The hub for traditional and NextGen TV broadcasters, radio stations, and news organizations evaluating operational technology.
Sports Summit Zone
A four-day program open to all attendees covering sports rights, live production, distribution workflows, and fan engagement technology. Attendance from ~75 professional sports teams in 2026.
Cloud Computing & IP Zone
AWS, Google Cloud, Microsoft Azure, and their broadcast media partners cluster here. Cloud infrastructure for live production, media asset storage, and AI-powered workflows dominate this section.
SPECIALTY CONFERENCE PROGRAMS
Specialty Conference Programs (Add-Ons)
Post Production World
Intensive training for editors, colorists, and finishing professionals. Avid, DaVinci Resolve, and Adobe Premiere deep dives.
Streaming Summit
OTT strategy, encoding, delivery quality, monetization, and the future of FAST channels and live streaming infrastructure.
Devoncroft Executive Summit
Invite-only event for senior media technology executives covering M&A, vendor consolidation, and investment trends.
WHO ATTENDS
Who Goes to NAB Show?
NAB draws from across the full media ecosystem. In 2026, attendees came from 18,000+
companies across 146 countries from solo creators to Fortune 1000 enterprise video teams.
Broadcasters
Network and local engineering, operations, and news teams evaluating production and playout technology.
Streaming Teams
OTT and FAST operators focused on encoding, delivery, QoE, and monetization at scale.
Content Creators
Independent creators and studios exploring AI tooling, IP ownership, and audience growth.
Sports Media
Live production, rights, and fan engagement teams from leagues, teams, and rights holders.
Post Production
Editors, colorists, and finishing artists sourcing the latest creative and finishing workflows.
Enterprise Video Teams
Fortune 1000 corporate video and communications teams scaling internal media operations.
Media Tech Buyers
Decision makers comparing platforms, integrators, and vendors across the content lifecycle.
Radio & Podcasting
Audio producers and stations evaluating NextGen audio, capture, and distribution tools.
DATES & LOCATION
NAB Show 2027 Dates & Location
Confirmed 2027 dates (official NAB source):
Conferences & Workshops: April 3–7, 2027 | Show Floor / Exhibits: April 4–7, 2027
The show takes place at the Las Vegas Convention Center (LVCC), 3150 Paradise Road, Las Vegas NV 89109. The LVCC completed a major renovation in 2025–2026, with improved lighting, contemporary finishes, and clearer wayfinding across its three active halls: Central, West, and North.
For planning purposes, the conference programming begins one day before the show floor opens. If you hold a conference pass, you can arrive Saturday, April 3. Exhibits open Saturday, April 4 and run through Tuesday, April 7.
Planning tip:
Future NAB Show dates are already set — 2028: April 23–26 | 2029: April 8–11 | 2030: April 7–10. Useful for long-horizon travel and budget planning.
PRACTICAL PLANNING
Practical Planning for NAB Show 2027
MetadataIQ operates across every major broadcast and production vertical from live news to archive enrichment.
WHICH SHOW IS RIGHT FOR YOU
10 Tips for Your First NAB Show
Nearly half of all attendees are first-timers. Here’s how to walk in prepared and make every day count.
01
Build Your Priority List Before You Arrive
Map the booths, sessions, and people you must see. A focused plan beats wandering nearly eight soccer fields of exhibits.
02
Download the NAB Show App Before Landing
The app holds the floor map, schedule, and exhibitor list. Set it up before you arrive so you're ready on day one.
03
Start in One Hall and Spiral Out
Anchor in the hall that matters most to yourwork, then expand outward. It keeps your route efficient and your feet happier.
04
Arrive Early Each Day Especially Sunday
Mornings are calmer for demos and conversations. Sunday's opening sets the tone, so get there before the crowds build.
05
Wear Comfortable Shoes Non-Negotiable
You'll walk several miles a day across three halls. Comfortable shoes are the single best investment for your show.
06
Hit Futures Park for Emerging Tech
The startup zone shows what broadcast and media tech will look like in 3–5 years. It's where the next wave begins.
07
Take Notes Immediately After Demos
You'll walk several miles a day across three halls. Comfortable shoes are the single best investment for your show.
08
Evening Networking Is Not Optional
Receptions and dinners are where relationships and deals advance. Say yes to invitations and book key dinners early.
09
Business Casual Is the Standard
Dress comfortably but professionally. Business casual works across the floor, sessions, and evening events alike.
10
Pace Yourself and Stay Hydrated
Vegas is dry and the days are long. Hydrate, take breaks, and protect your energy for the conversations that matter.
Companies you should definitely meet
AVID
Booth No. - SL1516
Digital Nirvana
Booth No. - SL9810
Grass Valley
Booth No. - N506
WHICH SHOW IS RIGHT FOR YOU
NAB Las Vegas vs. NAB Show New York
FLAGSHIP EDITION
NAB Show Las Vegas
April 4–7, 2027
- The flagship, largest edition of NAB Show
- Four full show floor days plus opening conferences
- Full AI pavilions, Creator Lab, Futures Park, and Sports Summit
- 1,100+ exhibitors across three massive halls
- 58K+ attendees from 146 countries
- Best for buyers, broad evaluations, and product launches
REGIONAL EDITION
NAB Show New York
October 21–22, 2026
- A focused, regional two-day edition
- Held in the heart of New York City
- Held in the heart of New York City
- Smaller, more intimate exhibitor footprint
- Strong on streaming, content, and creative tracks
- Best for targeted meetings close to home
Product Highlight of the Year
Turn Video Into Searchable,
Actionable Intelligence
Discover how AI-powered metadata transforms broadcast, OTT, and media workflows.
*We’ll never share your information. Our team will reach out personally to guide you through opportunities, the process, and what comes next.
MEET THE TEAM
Meet Digital Nirvana at NAB Show 2027
See how AI-powered metadata, monitoring, and captioning turn your media into searchable, actionable intelligence — live at our booth.
MonitorIQ
Broadcast & Stream Monitoring
AI-powered signal monitoring, loudness compliance, air-check logging, and content repurposing for linear and OTT. Real-time alerts, SmartSearch, and frame-accurate clip editing.
MetadataIQ
Automated Metadata Generation
SaaS platform that automates metadata creation for production and live content transcripts, object labels, facial recognition, logo detection, and scene changes with native Avid Interplay integration.
Trance
Cloud Captioning & Subtitling
Enterprise cloud-based captioning and subtitling with integrated AI speech-to-text, multi-language support, and 24/7 delivery for broadcasters and media companies of all sizes.
- Exhibiting at NAB Since 2017
- Global Customers, Proven at Scale
- AI-Native Since Before It Was a Trend
Book a Meet
NAB Show Las Vegas — April 4–7, 2027
FAQs
NAB Show 2027 Common Questions
When does NAB Show 2027 registration open?
Registration for NAB Show Las Vegas 2027 is expected to open in late 2026. Early registration typically offers the best pricing on Premium and All Access passes, and early-bird codes are usually available for a free Show Floor Pass during the first weeks of registration. Check nabshow.com and sign up for their email list to be notified when registration opens.
What is the difference between NAB Show 2027 and NAB Show 2026?
Specific 2027 programming hasn’t been announced yet. Based on the 2026 show — which ran April 18–22 in Las Vegas and drew 58,000+ attendees — expect similar scale with continued growth in AI, creator economy, and sports media tracks. The 2027 show dates (April 4–7 for exhibits) are confirmed. Content details, keynote speakers, and session schedules typically become available 3–4 months before the show.
How far is the Las Vegas Convention Center from the Strip?
The LVCC is at 3150 Paradise Road — about 1–1.5 miles from the middle of the Las Vegas Strip. Walkable in good weather (15–20 minutes) but impractical after a long show day. The Las Vegas Monorail stops directly at the LVCC and connects to major Strip hotels. Uber/Lyft are the most common choice but expect queues during peak morning and evening hours during NAB week.
Can I attend NAB Show 2027 virtually or remotely?
NAB has offered session recordings and some virtual access in recent years. Session recordings are typically available for registered attendees after the show. However, the show’s core value — the show floor, vendor demos, and networking — is inherently in-person. If you register and cannot attend in person, check whether session recording access is included with your pass tier.
Are there NAB Show discounts for NAB members or students?
Yes. NAB members receive discounted registration rates. Students and educators may also have access to special pricing — check the official registration page at nabshow.com when it opens. Industry associations (SBE, IABM, BEA) often distribute special discount codes to their members annually — worth checking if you belong to any of them.
What are the best AI and metadata sessions to attend at NAB Show 2027?
Specific session schedules for 2027 haven’t been published yet. Based on 2026 trends, look for sessions in the AI Innovation Pavilion theaters, the Sports Summit (for AI-powered production workflows), the Creator Lab (AI production tools for creators), and any sessions tagged AI, metadata, or automation in the conference catalog. These sessions fill fast — book through the app as soon as schedules go live.
How do I plan my NAB Show itinerary?
Start with your role-specific priorities (use the guides on this page). Then: 1) Use the exhibitor directory to build a shortlist of must-visit booths. 2) Download the NAB Show app and set up your interests profile. 3) Browse session schedules and add sessions to your calendar when they’re published. 4) Book specific demo appointments with vendors 3–4 weeks before the show. 5) Arrive with 1–2 loose hours per day for discoveries and conversations you didn’t plan.
This is Not Official NAB’s Site. Please visit NAB’s official website