As a not-for-profit organization with more than 700,000 members, USTA invests 100% of its proceeds to promote and develop the growth of tennis from the grassroots to the professional levels. To that end, the association makes a broad array of high-value video content available for free streaming from its website and social media platforms. Content ranges from instructional videos and training courses to up-to-the-minute highlight reels from some of the most-watched events in the tennis world, such as the U.S. Open