Entities involved in the airing of information to the public through mediums of mass communication have the need to collect, compile, and analyze the information they broadcast. Adherence to laws, regulations, guidelines, and specifications relevant to their business processes mandate that they monitor results continually.
Reviewing content, ad performance, ad placement, etc today is critical, as the media landscape of today presents an overwhelming number of broadcasts that can either have a positive or negative influence. Monitoring helps understand other brands better and assess competitive coverage across global markets.
With the amount of content flowing through the mediums growing exponentially, monitoring, which was a very tedious manual process, has evolved tremendously over the years and has proven to be highly valuable to content owners, producers, and broadcasters throughout the world, making it easy for them to monitor, identify, save, and analyze content.
Digital Nirvana, established in 1996 has been providing broadcast monitoring and compliance logging solutions to media and entertainment customers worldwide. Broadcasters and media companies bank on Digital Nirvana’s solutions that help them capture content from multiple sources, create, and publish them to different digital platforms while monitoring quality and regulatory compliance. The once complex, labor-intensive, time-consuming, and error-prone processes like broadcast monitoring, compliance logging, multi-channel recording, content repurposing, and distribution, are now simple with MonitorIQ 6.0, the next generation broadcast monitoring and compliance logging platform with powerful AI capabilities.
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