As a not-for-profit organization with more than 700,000 members, USTA invests 100% of its proceeds to promote and develop the growth of tennis from the grassroots to the professional levels. To that end, the association makes a broad array of high-value video content available for free streaming from its website and social media platforms. Content ranges from instructional videos and training courses to up-to-the-minute highlight reels from some of the most-watched events in the tennis world, such as the U.S. Open.
Content accessibility is a critical factor for any organization that serves the public, and the USTA is no exception. USTA is committed to making its content as easy as possible for all tennis enthusiasts to access, enjoy, and learn from. To that end, the association needed a fast, easy, cost-effective means of generating and embedding closed captions in video content.Read how Digital Nirvana is Innovating broadcast & media technology space
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