Video content creators are constantly looking at ways to make their videos more accessible and searchable. Creating closed captions, interactive transcripts and audio descriptions are essentially the easiest ways to make your videos reach out to more audience. It is also important for content owners to deliver their videos in widely accepted media formats.
Closed captions or subtitles are textual representation of audio and visual cues synchronized with the visuals in the video. Closed captions or subtitles ensure that your videos are accessible to deaf and hard of hearing population. Captioning also helps students and non-native English speakers to interpret videos with much ease.
Transcripts are complete textual representation of the media content. Basically, transcripts cover complete spoken audio descriptions of visuals that wouldn’t be otherwise accessible without seeing the video. Transcripts essentially help your videos to be widely accessible, which also includes viewers who are not able to consume your videos because of technical limitations or any other accessibility problems. Interactive transcripts help users to click a particular line in the transcript and jump to the exact portion of the video where the spoken text is present. Interactive transcripts extensively help in enhancing searchability of your videos. People who have time limitations can quickly scan through the transcripts to get the essence of videos without having to watch the entire video.
Audio description is the narration of the story that runs in a different audio track. Audio description basically narrates the entire visual content. This makes the video accessible to people who have difficulty with vision. By listening to audio description, individuals with difficulty with vision can comprehend the video. Good audio description will include description of every action present in the video. Audio description enhances the accessibility of your videos by helping you to reach out to the visually challenged audience.
Ways to Get Your Videos Closed Captioned
Generally, there are two ways by which you can get your videos closed captioned.
One way is by doing it on your own. There are quite a few online tools available for you to caption your video. Another more reliable way to get it done is by outsourcing to professional captioning service providers.
Whichever way you choose to get your captioning done, you get time-coded text files. Once caption files are available, you must integrate the file into your videos.