By Hiren Hindocha, CEO at Digital Nirvana
At the 2013 Content & Communications World (CCW) Expo, we showed off our latest knowledge management technologies, including AnyStreamIQ, the industry’s first live stream media monitoring solution. The show proved to be a dynamic opportunity to interact with key decision makers in a far more relaxed setting than other major broadcasting tradeshows. Because of that, I believe that CCW should be on the ‘must participate’ list for any broadcast industry vendor.
At the show, we were able to talk with cable and network executives face-to-face to better grasp their requirements and pain points. With a better understanding of their needs, we can adjust our product road map accordingly.
Another valuable aspect of CCW was the special events, including the SSPI Future Leaders Dinner – an annual dinner honoring professionals in the satellite industry. The Digital Nirvana team shared a table with executives from Ericsson, ABC, CBS, and HBO at the event. There was a lot of camaraderie, bonhomie and good-natured ribbing at the event, and it was fun to be part of such a close-knit community. The presentation was live streamed and can be viewed here.
There were also many interesting sessions taking place during the floor hours. On the first day of the show, I wasn’t able to leave the booth to attend any sessions, though I would have loved to sit in on a few of them or have the opportunity to watch them on-demand afterward. One in particular that peaked my interest was “Tapeless Facilities: Are We There Yet?” moderated by Larry Thaler, president of Positive Flux. On the second day, I watched a presentation by Paul Mears about how Nielsen developed an SDK that would allow content owners to monitor viewing by users using ID3 tags. When this SDK gains widespread adoption, content owners will have a reliable way of measuring audience for its streaming assets/channels.
During the show, I also had the opportunity to interview with Discover Video to talk about Digital Nirvana and the services we offer. You can view the interview here.
The Digital Nirvana team was extremely happy with the potential clients we connected with at CCW, and we’re particularly excited about the interest that was shown in AnyStreamIQ. Our cloud-based software-as-a-service helps broadcasters record, log and monitor live streamed media, validate ad runs and more. The CCW Expo provided an opportunity to talk in-depth with a number of potential customers about how the solution can benefit their operations.