Media Monitoring & Analysis Services

The importance of evaluating and measuring the effectiveness of media strategies to ensure brand visibility, reputation and ROI is ever-increasing in the media content space. A number of organizations are looking to outsource analyzing their media activities.

Media organizations are showing a lot of interest in distinct requirements like documentation, content analysis, editorial opinion, etc. The coverage can be specific to geographic, industry, size, publication, etc.

Digital Nirvana’s Offerings

Digital Nirvana has been serving media industry for more than two decades. Our Media Monitoring Services and Analysis is powered with cutting-edge technology to monitor TV, Radio, Print, Online and Social Media. If you are looking for insights on your brand’s overall visibility on media or measuring the impact of your campaigns, our Media Monitoring Services and Analysis can help you.

We help you in real-time news monitoring for providing quantitative data to scientifically analyze major trends in your organization’s public perception. We offer clipping, tagging and coding services to generate specific reports that could aid in accurate decision making.

News Report Generation

Digital Nirvana's News Report Generation services enable data management capabilities. We generate reports by monitoring, clipping, and creating tags on radio and TV content for local, national and global news. Analyzing the relevancy or irrelevancy of the media content is a practice being adopted by entities worldwide. Catering to this need, our service currently monitors 540 radio stations, 1,000 TV stations for news and performs 50,000 keyword searches per day to provide news-based insights to our customers. Our customers enjoy the benefit of real-time news clipping and monitoring of content/tagging based on their requirements. We provide our customers with original potential of data in an organized fashion for review in order to make decisions.

Digital Nirvana’s Managed Services provide clients with in-depth and professional research with a set of keywords to understand how the considered content is being consumed by the global market. Monitoring how consumers are portraying the particular content which is being portrayed on the media front naturally becomes important in today's competitive world.

The concept of managed services is primarily to comprehend the primary tonality of the content; whether it is positive, negative or neutral. Understanding of this holds high importance for almost every organization in order to track and accordingly improve their media proceedings.

How We Do It

Digital Nirvana caters to the need of analyzing media content and provides a platform for further improvisation. Our trained media analysts and specialists analyze the articles, snippets to assign specifics on the application fields like relevancy of the content, tonality, categorization, etc. The tagging of the articles is done based on the customized requirements of the clients. The instructions given by the customers are strictly followed so as to produce quality and desired results.

Over a decade or so, online news gained immense popularity and has become an integral part of media industry. News briefs or news summaries represent a quick snapshot of world news or events, which has revolutionized the way the news is consumed in today’s busy world. Public relations firms, branding organizations, media monitoring units, etc. are opting for broadcast news summarization so that they can modify information into various formats and also as per their other requirements.

Digital Nirvana currently logs 30,000 hours of content per month for its customers by transcribing, classifying clips and identifying keywords to provide readable and searchable news content.

How We Do It.

In Digital Nirvana's press clipping and summarization matrix, various levels of news summarization is facilitated for the customers whether it is creating snippets to be featured on digital media or logging content for improved discoverability. Through our audio-video logging service, the news is automatically captured and recorded to further time code or ingest metadata/keywords according to the customer's desire. Our ability to automatically clip content saves our clients' efforts.

This service is aimed at helping the PR, branding, and media monitoring firms to effectively represent, syndicate and manage news content from TV and Radio.

Over these years, Internet has gained a lot of popularity as opposed to TV and radio. It enables access to high standard digital news to people around the world at any hour of the day. With the fast paced technology, there is high availability of quick, easy and affordable digital news today. The demand to access news clips related to the same event at one single access point has given rise to the invention and nurture of the clipping and indexing concept.

Digital Nirvana's Clipping and Indexing Service

We offer press clipping and indexing services for media companies, PR firms or relevant entities who wish to monitor their media outlets. Digital Nirvana’s Clipping and Indexing service generates valuable insights from unorganized and unstructured data across media. Relevant clips from all media platforms are automatically scanned and captured for preparing a comprehensive and superior collaboration of the topic being monitored on.

The concept has clearly evolved as a popular idea and Digital Nirvana's advanced workflow processes and expert analyst team continue to cater to the global market demand. Leveraging the efficiency that comes out of automation makes the service capable to handle high volumes faster while producing not only accurate but also on-time output for our clients.

In today’s fast evolving media industry; being able to share precise customized content to the right audience at the right time has become all the more important. Digital media analysis and monitoring has become the ultimate practice adoption for entities.

Digital Nirvana's Media Analysis Service has been catering to this need of creating an edge for our customers by successfully providing actionable news analysis insights for more than two decades. Aided by technological advancements, we inculcate Bespoke Analysis, Impact Analysis or News Analysis that best suit efficient, effective and timely services.

While our work process includes various types of communication tools, our offerings range across various media platforms like online, audio/video, TV, radio, social media or print.

The Digital Nirvana Matrix

With the help of Digital Nirvana’s Media Analysis Service, publishers or broadcasters can now share, organize and manage their content in a much easier and lesser time consuming means. Our trained experts read, understand and note the important traits of the selected clip of media coverage. Then the analysis is done based on various research factors like relevancy or irrelevancy of the topic; dominancy of the article; extent of the content; the core message that's being depicted or the tonality levels described as “somewhat negative, very negative, neutral, somewhat positive and very positive.”

Digital Nirvana's high-end news coding services and capabilities include a wide range of coding services from photo metadata to media topics that could lead to efficient data management. On the basis of thorough and practical secondary analysis of the topic, news coding and tagging of articles with keywords/metadata is done for various platforms like radio broadcasts, TV programs, online content, social media, print, etc.