Ad Tracking

Digital Nirvana’s Ad Tracking system combines audio fingerprinting technology with repeat audio detection (RAD) technology. This powerful combination accelerates and enhances the tracking and analysis of advertisements, and eliminates manual monitoring and logging processes by enabling automated recognition and compilation of new, unknown audio clips. As a result, ad agencies, corporations, and political consultants can accurately and cost-effectively measure the success of their campaigns, and make faster, more intelligent decisions regarding future advertising initiatives.

Our product uses fingerprinting and RAD technologies to dynamically monitor a broad range of TV channels and radio stations, and create comprehensive ad metric reports that include schedule verification and competitive intelligence.

The solution includes:

  • Audio fingerprinting
  • Repeat audio detection system
  • Metrics on ad placements and airings
  • Detailed campaign analysis and customized reports

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