One highlight of the latest version of our Media Management Platform is the new social media publishing and service function, which offers users ways to better manage their social media accounts. We created this feature because better social media management is a need that we’ve identified in the market, and we’re proud to offer our customers a way to more efficiently engage on Facebook, Twitter and YouTube.
Media Management Platform 2.0 enables users to easily find the most important clips in their program dashboard, then allows them to publish those clips to their social media accounts with a couple of simple clicks. Customers also have the option to have Digital Nirvana staff review each and every video broadcast desired and attach enhanced metadata to relevant clips. The metadata makes media management more time efficient for customers by having it uploaded into internal databases and search engines. Creating enhanced metadata also allows for better user engagement by enabling “More like this” algorithms to identify more content that the user may prefer to view.
Our social media service function gives customers the option to take simpler social media management a step further. Users can now work hand-in-hand with Digital Nirvana’s experienced team to handle media monitoring tasks, including the reviewing of broadcasts, locating of the most valuable clips and content-metadata tagging for optimal repurposing. With Version 2.0, users can choose to publish to their social media accounts themselves, or have Digital Nirvana personnel publish on their behalf. With the latter option, the user remains the ‘face’ of the accounts, but isn’t required to spend time and effort reviewing and publishing clips themselves.
While social media management can be both a time intensive and time sensitive task, Media Management Platform Version 2.0 makes it a simpler job for broadcasters, ad agencies, corporate communications departments, government ministries, media monitoring companies, artists, entertainment companies, and public relations firms alike. Learn more about the social media feature here, and check out more about our Media Management Platform here.
As always, give us a call at +1 (510) 226-9000 or shoot us an email at firstname.lastname@example.org with any questions or inquiries. We look forward to hearing from you, and hope to see you at NAB, where we’ll debut the Media Management Platform 2.0 for the first time!