Cable operators and broadcasters frequently repurpose video content from cable for rebroadcast or to post on their websites. The programming helps to further their reach into multiple markets and different types of programming. Sports and news departments, in particular, need a fast and easy way to record encrypted cable feeds in full HD for multi-platform broadcasting. For example, call letter stations often repurpose content from a major cable network for their news or sports programming.
Repurposing content involves creating multiple versions of a piece of content to distribute and monetize over different distribution technologies to multiple target audiences. Video content may be produced in high quality, but encoded into different formats (e.g., MPEG-2, MPEG-4, H.264, VC1, Apple ProRes), different standards and frame rates (DVD, PAL, NTSC) , and for different delivery methods (DVD, broadcast or cable TV, satellite, IPTV or streaming). Broadcasters and cable operators increasingly need multi-format, multi-screen encoding and decoding solutions that can handle the transcoding and simulcasting needed for a streamlined workflow and an efficient operation. Major service providers such as ad agencies, content distribution companies and post-production houses need well-integrated equipment that can help them quickly create many versions of a piece of content to effectively target different segments. The video must be formatted for different audiences at different times and delivered to various viewing devices like TVs, iPads, computers and smart phones.
To accomplish this today, most broadcasters use multiple set-top boxes to record the desired incoming cable feeds. The cable feeds are recorded in SD and up-converted to HD prior to repurposing or rebroadcasting. These set-top boxes take up valuable rack space. Additionally, the two-step process of recording and then up-converting wastes valuable time.
Digital Nirvana’s MediaPro IQ system uses advanced cable card technology to record encrypted cable feeds in full HD for rebroadcast and repurposing. This content repurposing solution enables news and sports departments to repurpose HD content from cable and broadcast channels quickly using fewer systems. It eliminates the need to maintain multiple set top boxes that take up valuable rack space and removes the cost of buying multiple DVRs. MediaPro IQ records from ASI, ASI/IP, SD/HD-SDI, ATSC, QAM, NTSC, PAL or DVB-T/C/S2 and can record from one to hundreds of channels.
With a MediaPro IQ system, users can easily edit, clip and publish live or recorded content in real-time. Searches are performed based on keywords, program titles, descriptions, textual metadata, closed-caption, as-run logs, traffic logs, alarm and discrepancy logs and time/date or channel filters.
MediaPro IQ is compatible with several web browsers, including: FireFox, Safari, Internet Explorer, and Chrome. iPad, iPhone, and Android interfaces are also available. Video can be exported to Flash, MPEG-2, MPEG-4, H.264, and XDCAM and other formats for content repurposing.
Learn more by registering for Digital Nirvana’s webinar, “Fast, Easy Content Repurposing from Cable” on Tuesday, February 12th from 2:00 p.m. – 2:30 p.m. EST at www.digital-nirvana.com. Or visit us at NAB 2013 at booth N3434.