One highlight of the latest version of our Media Management Platform is the new social media publishing and service function, which offers users ways to better manage their social media accounts. We created this feature because better social media management is a need that we’ve identified in the market, and we’re proud to offer our customers a way to more efficiently engage on Facebook, Twitter and YouTube.
Media Management Platform 2.0 enables users to easily find the most important clips in their program dashboard, then allows them to publish those clips to their social media accounts with a couple of simple clicks. Customers also have the option to have Digital Nirvana staff review each and every video broadcast desired and attach enhanced metadata to relevant clips. The metadata makes media management more time efficient for customers by having it uploaded into internal databases and search engines. Creating enhanced metadata also allows for better user engagement by enabling “More like this” algorithms to identify more content that the user may prefer to view.