Channel Partner Spotlight on Vernick Technology Incorporated

Digital Nirvana is proud to partner with some of the most highly respected resellers and systems integrators in the industry, and one of those companies is Vernick Technology Incorporated (VTI). VTI has worked with customers on all aspects of the broadcast infrastructure. The Florida-based company takes a “total facility approach” to solving broadcast technology challenges for customers of all sizes.

VTI and Digital Nirvana have enjoyed a successful partnership since 2011. VTI has found Digital Nirvana’s MonitorIQ broadcast monitoring system to be a popular choice among television broadcasters. The solution allows for easy monitoring and logging of broadcast signals, which helps users comply with FCC closed captioning regulations, verify airing of commercial spots, and review on-air discrepancies for quality control, among other useful features.

“MonitorIQ has proven itself to be a solution that we really like and rely on,” said Alan Vernick, President of VTI. “The flexibility of being able to record from either SDI or ASI is beneficial to our customers, and the ability to record more than one program stream in a single MonitorIQ system is also a valuable feature for our customers.”

Television broadcast stations are at the core of VTI’s business, and the company is always looking for the best products to fit the specific requirements of a project. VTI has found that Digital Nirvana’s technology offers customers exactly what they’re looking for, and aligns well with the company’s mission to provide their clients with high-quality solutions that fit their needs while keeping costs low.

“As stations expand the ways with which their audiences can view content, it has becoming increasingly important for us to offer products that streamline and automate the delivery process,” explained Vernick. “By using Digital Nirvana’s technology, customers that may have an immediate need for one aspect of the system find that they can take advantage of its other features as well, streamlining their workflow in the process.”

About VTI:

VTI is a broadcast equipment supplier and systems integrator serving the US broadcast industry since 2001. VTI takes pride in providing a high level of customer service whether it is for a small order or a full system. We always want to know how a product is going to be used so we can recommend the right product for the needs. We are experts in all aspects of ATSC encoding, master control rooms and production control rooms. We represent the best products in the broadcast industry.


By Hiren Hindocha, CEO at Digital Nirvana


At the 2013 Content & Communications World (CCW) Expo, we showed off our latest knowledge management technologies, including AnyStreamIQ, the industry’s first live stream media monitoring solution. The show proved to be a dynamic opportunity to interact with key decision makers in a far more relaxed setting than other major broadcasting tradeshows. Because of that, I believe that CCW should be on the ‘must participate’ list for any broadcast industry vendor.

At the show, we were able to talk with cable and network executives face-to-face to better grasp their requirements and pain points. With a better understanding of their needs, we can adjust our product road map accordingly.

Another valuable aspect of CCW was the special events, including the SSPI Future Leaders Dinner – an annual dinner honoring professionals in the satellite industry. The Digital Nirvana team shared a table with executives from Ericsson, ABC, CBS, and HBO at the event. There was a lot of camaraderie, bonhomie and good-natured ribbing at the event, and it was fun to be part of such a close-knit community. The presentation was live streamed and can be viewed here.

There were also many interesting sessions taking place during the floor hours.  On the first day of the show, I wasn’t able to leave the booth to attend any sessions, though I would have loved to sit in on a few of them or have the opportunity to watch them on-demand afterward. One in particular that peaked my interest was “Tapeless Facilities: Are We There Yet?” moderated by Larry Thaler, president of Positive Flux. On the second day, I watched a presentation by Paul Mears about how Nielsen developed an SDK that would allow content owners to monitor viewing by users using ID3 tags. When this SDK gains widespread adoption, content owners will have a reliable way of measuring audience for its streaming assets/channels.

During the show, I also had the opportunity to interview with Discover Video to talk about Digital Nirvana and the services we offer. You can view the interview here.

The Digital Nirvana team was extremely happy with the potential clients we connected with at CCW, and we’re particularly excited about the interest that was shown in AnyStreamIQ. Our cloud-based software-as-a-service helps broadcasters record, log and monitor live streamed media, validate ad runs and more. The CCW Expo provided an opportunity to talk in-depth with a number of potential customers about how the solution can benefit their operations.


Newark, CA, January 14, 2014 – Digital Nirvana, a provider of monitoring, compliance and content repurposing systems for broadcast, cable, and satellite networks, has hired industry veteran, Arco Groenenberg as director of sales and marketing for Broadcast Products. Groenenberg is tasked with growing Digital Nirvana’s Broadcast Products business, which includes industry-leading solutions for live stream monitoring, broadcast monitoring and content repurposing.

Groenenberg has over 15 years of experience in the professional video industry. Most recently, he was the executive vice president and general manager of the systems integration firm, Advanced Broadcast Solutions (ABS), based in Seattle. Prior to his work with ABS, Groenenberg was vice president of sales and services for Broadcast Pix, where he built a worldwide sales team. He previously held several positions with Pinnacle Systems/Avid Technology where he consistently contributed to revenue growth as director of sales Americas, general manager of the Business Division, and broadcast sales and key accounts manager. He also worked as a sales executive for Avexco SA, an integrator in Geneva, where he substantially increased sales.

“With the addition of Arco to our team, we’re looking forward to a successful year of growing our Broadcast Products business in 2014,” said Hiren Hindocha, president and CEO of Digital Nirvana. “He’s always been an enthusiastic supporter of our technology, and we look forward to all that his technical and industry knowledge will enable. He’s well known for his ability to sell, manage sales teams, and develop and maintain positive, working relationships. I know Arco will be a key asset to Digital Nirvana moving forward.”

Arco can be reached at, 510-226-9000 x707 (office), and at 415-310-2646 (cell).

About Digital Nirvana

Since 1996, Digital Nirvana has been empowering customers with innovative knowledge management technologies. By combining media and digital technology expertise, Digital Nirvana makes it possible for organizations to streamline operations and gain competitive advantage with advanced product and service offerings. The company’s portfolio includes the industry-leading MonitorIQ broadcast monitoring system, AnyStreamIQ live stream monitoring solution, MediaPro content repurposing system, and repeat audio detection systems (RADS) for song tracking and ad tracking. A comprehensive service portfolio includes media monitoring and analysis, market intelligence and analytics, and learning management services. Digital Nirvana is headquartered in Newark, California with offices in Hyderabad and Coimbatore, India. For more information visit

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For more information, contact:

Robin Hoffman
Pipeline Communications
277 Valley Way
Montclair, NJ 07042
Cell: (917) 763-8069

Hiren Hindocha
Digital Nirvana
39899 Balentine Drive, Suite 200
Newark, CA 94560

Editor’s Note: High-resolution product photography is available upon request.

Arco Groenenberg JPEG

By Hiren Hindocha, CEO at Digital Nirvana

Digital Nirvana strives to make a positive impact on the world in whatever ways we can, whether through the technology we provide or through our non-profit work. I’m proud to say that in 2013, our corporate social responsibility program focused on educating children, providing shelter for the homeless, feeding the hungry and reducing domestic violence.

Our company’s educational philanthropy last year included involvement with Vibha, the Cherish Foundation, and Reach Beyond, all of which are non-profit organizations dedicated to making the lives’ of underprivileged children brighter by providing better environments and stressing the importance of education. We also provided support to the Alameda County Library.

Last fall, Digital Nirvana sponsored the 11th annual breakfast for Safe Alternatives to Violent Environments (SAVE), a domestic violence victim advocacy organization. We’ve been involved with SAVE for the past several years, helping to support the non-profit’s mission of providing alternatives to domestic violence through support services, advocacy, and education.

Our company also supported non-profits dedicated to feeding the hungry, including work with the Second Harvest Food Bank of Santa Clara and the Alameda County Food Bank.

Another event sponsored by Digital Nirvana in 2013 was the annual breakfast fundraiser for Abode Services, an organization that provides housing and services to homeless people while working to end the cycle of homelessness. 2013 marks the third year that we’ve been involved with the event, which took place in Fremont, CA, in March. I also serve as a member of Abode Services’ Home Builder Society.

Digital Nirvana looks forward to furthering its philanthropic efforts this year and making a positive impact again in 2014.