Digital Nirvana to Launch New Services and Technologies at AMEC 2013

New offerings include Broadcast Content Acquisition, Multi-Language Media Analysis, and Live Stream Monitoring in the Cloud.

Newark, CA, June 3, 2013 – Digital Nirvana will introduce new services and technologies for media monitoring companies at the International Association for Measurement and Evaluation of Communication (AMEC) show, June 5 to 7 in Madrid, Spain. Digital Nirvana is a Silver Sponsor at the event.

With the launch of the new Broadcast Content Acquisition service, Digital Nirvana becomes an end-to-end service provider, handling everything from TV and radio content acquisition to media analysis and custom reporting.

“Our end-to-end approach is what makes Digital Nirvana stand out,” said Vishnu Beri, COO at Digital Nirvana. “Thanks to our advanced technologies, we can now acquire, analyze and customize broadcast content delivery for our media monitoring customers. We also deliver cost benefits that help reduce operating expense and improve margins for our clients.”

Digital Nirvana is also launching a Multiple Language Media Analysis service. Previously, this service was available in English only. Now it is available in French, German, Spanish, Portuguese, Arabic and all Indian languages.

Also making its European debut is AnyStreamIQ™ – the industry’s first live stream media monitoring solution. This cloud-based software-as-a-service helps broadcasters record, log and monitor live streamed media, validate ad runs, prove web captioning compliance, and cut clips for easy sharing. This new solution made its North American debut at the National Association of Broadcasters (NAB) show in Las Vegas, Nevada USA.

Other Digital Nirvana services to be highlighted at AMEC 2013 include media content management, news report generation, broadcast news summarization, and transcription.

The company will also feature its flagship MonitorIQTM broadcast monitoring system used by leading broadcasters worldwide, as well as the MediaProTM content repurposing system, and the Repeat Audio Detection (RAD) system for song and ad tracking.

Learn more at www.digital-nirvana.com.

About Digital Nirvana

Since 1996, Digital Nirvana has been empowering customers with innovative knowledge management technologies. By combining media and digital technology expertise, Digital Nirvana makes it possible for organizations to streamline operations and gain competitive advantage with advanced product and service offerings. The company’s portfolio includes the industry-leading MonitorIQ broadcast monitoring system, AnyStreamIQ live stream monitoring solution, MediaPro content repurposing system, and repeat audio detection systems (RADS) for song tracking and ad tracking. A comprehensive service portfolio includes media monitoring and analysis, market intelligence and analytics, learning management services, and professional services. Digital Nirvana is headquartered in Newark, California with offices in Hyderabad and Coimbatore, India.

For more information, visit www.digital-nirvana.com.

Download this release as a PDF.

For more information, contact:

Robin Hoffman
Pipeline Communications
277 Valley Way
Montclair, NJ 07042
Cell: (917) 763-8069
robinhoffman@pipecomm.com
www.pipecomm.com

Vishnu Beri
Digital Nirvana
39899 Balentine Drive, Suite 200
Newark, CA 94560
510-226-9000
vishnu@digital-nirvana.com
www.digital-nirvana.com

Editor’s Note: High-resolution product photography is available upon request.

Digital Nirvana will introduce new services and technologies for media monitoring companies at the International Association for Measurement and Evaluation of Communication (AMEC) show, June 5 to 7 in Madrid, Spain. Digital Nirvana is a Silver Sponsor at the event.

With the launch of the new Broadcast Content Acquisition service, Digital Nirvana becomes an end-to-end service provider, handling everything from TV and radio content acquisition to media analysis and custom reporting.

“Our end-to-end approach is what makes Digital Nirvana stand out,” said Vishnu Beri, COO at Digital Nirvana. “Thanks to our advanced technologies, we can now acquire, analyze and customize broadcast content delivery for our media monitoring customers. We also deliver cost benefits that help reduce operating expense and improve margins for our clients.”

Digital Nirvana is also launching a Multiple Language Media Analysis service. Previously, this service was available in English only. Now it is available in French, German, Spanish, Portuguese, Arabic and all Indian languages.

Also making its European debut is AnyStreamIQTM – the industry’s first live stream media monitoring solution. This cloud-based software-as-a-service helps broadcasters record, log and monitor live streamed media, validate ad runs, prove web captioning compliance, and cut clips for easy sharing. This new solution made its North American debut at the National Association of Broadcasters (NAB) show in Las Vegas, Nevada USA.

Other Digital Nirvana services to be highlighted at AMEC 2013 include media content management, news report generation, broadcast news summarization, and transcription.

The company will also feature its flagship MonitorIQTM broadcast monitoring system used by leading broadcasters worldwide, as well as the MediaProTM content repurposing system, and the Repeat Audio Detection (RAD) system for song and ad tracking.

Monitoring streaming media is critical today with regard to FCC regulations, advertiser ad verification, as well as checking the quality of your streams.  At NAB this year, we introduced our cloud-based product, AnyStreamIQ™, which records live streams, extracts the closed captions, and alerts operators on the loss of captions, audio or video. Because it resides entirely in the cloud, there is no hardware or software to install. All that’s required is a Web Browser.

The enthusiastic response to AnyStreamIQ™ at NAB came from some surprising sources, said our CEO, Hiren Hindocha. “To me what was surprising was the reaction to AnyStreamIQ from quarters that I wasn’t expecting.  It’s a given that local stations that stream live must have a solution like AnyStreamIQ to log their streams to ensure that they’re in compliance with the FCC regulations regarding Web Captioning, so I was prepared for a good reception from the local TV stations, and I wasn’t disappointed. What I wasn’t prepared for was the interest from content distributors that stream video content online.

Currently, there is no way for content distributors to monitor their “online channels.”  One
NAB attendee reported about his Network Operations Center (NOC) where he’s given his team of operators an iPad so that they can monitor the streams manually and report on discrepancies. He also discussed a very human issue of operators spending an inordinate amount of time on a single channel that holds their attention. AnyStreamIQ™ automates the process and so eliminates that kind of human error.

“Turnout at our booth was even better than last year, and I was impressed with the turnout last year,” Hindocha added. “We had 40% more team members attending the show, and yet everyone was occupied with booth visitors. This year I didn’t get as much time as I would have liked to explore the show and attend some of the sessions. But I plan to buy the NAB Show Playback that will give me online access to all the sessions and keynote presentations.”

“I did visit the Amazon booth this year, and I believe that this is the company to watch out for. If Helen of Troy had a face that launched thousand ships, I believe Amazon’s EC2 technology is the platform that will launch a thousand companies. Amazon’s EC2 is already being used by a host of companies that have catered to an audience measured in millions using only a handful of engineers. I believe it will soon be the platform of choice for media start-ups and enterprises.”

Hindocha spotted another company that caught his eye – Snappy TV. “This is the right use of media and web to create a solution that companies will adopt,” he said. Snappy TV is a cloud-based video capture, editing and distribution platform. It enables companies of all sizes to create, distribute and measure real-time messaging delivered via social media channels.

By Hiren Hindocha, President and CEO, Digital Nirvana

If there is just one conference that you can attend in a year, then it should be the NAB show – at least if you are in any way connected to the media and entertainment industry. New products are announced, future technology is discussed, policies are debated, and industry luminaries speak. This is why more than 90,000 people from over 150 countries come to Las Vegas every April.

NAB never fails to impress, inspire and instill a sense of wonder in me even after so many years. The amount of technology involved in “engaging story telling” is amazing. If you want to learn about new technology or simply be inspired, this is the place to be. Indeed, attending NAB as a participant inspired the creation of MonitorIQ.

Every year there is a “buzz” about new technology or policy at NAB. This year’s buzz centered around 4K, the cloud, and streaming.

There was much talk about “TV Anywhere and Content everywhere.” Consumers are looking for access to content on all the devices they own, and content owners are scrambling to provide them with it.

Consumption of media has changed rapidly over the past few years and streaming media has specifically exploded with the growth of broadband and the increased bandwidth speeds it enables. Netflix, Google, Amazon, Redbox, Hulu and others provide streaming content. Content owners (both broadcast television stations and print newspapers) are all producing video. Every TV station in every major market is live streaming or on the verge of live streaming their content. Some are live streaming 24×7. With large publishing companies like the Wall Street Journal producing video and publishing it on the Web, the distinction between print and broadcast is narrowing.

What about Mobile TV in this context? In my opinion, Mobile TV is either dead or at least resting in a terminal state. By Mobile TV, I am specifically referring to the ability to receive broadcast signals on a device like phone and tablets using a Mobile DTV receiver that’s either plugged into the device or embedded in the device. For the widespread adoption of Mobile TV, the receiver needs to be embedded into phones and tablets. We’re not there yet.

In the US, phone technologies are dictated by carriers and there’s no gain for the large carriers to embed these chips. Instead they would rather promote streaming, which consumes bandwidth that they can monetize.

So, streaming is the future if you want to reach your audience. Not only does it allow you to reach your audience, but it allows you to gather rich data about your audience and your content.